Ben Chu

Pafupifupi aliyense amafuna kugwira ntchito mwachindunji ndi fakitale, kuchokera ku chimphona chamitundu yambiri kupita kumalonda ang'onoang'ono, pazifukwa zodziwika: kudula munthu wapakati.Inakhala njira yodziwika bwino kwa B2C kulengeza mwayi wawo kuposa omwe amapikisana nawo kuyambira pachiyambi pomwe.Kukhala munthu wapakatikati kumawoneka ngati chinthu chomaliza chomwe mungafune kuvomereza muubwenzi wabizinesi.Koma taganizirani izi: Kodi mungafune kudumpha Apple ndikugula "iPhone" yofananayo kuchokera ku Foxconn (ngati nkutheka)?Mwina ayi.Chifukwa chiyani?Kodi Apple si munthu wapakati?Chosiyana ndi chiyani?

Mwa tanthawuzo la chiphunzitso cha "M2C" (Wopanga kwa ogula), chirichonse pakati pa ogula ndi fakitale chimatengedwa ngati munthu wapakati ndi zoipa amangoganizira mwayi woti akugulitseni pamtengo wapamwamba. osapanga iPhone for sure.But wokongola zoonekeratu Apple SI wapakati chabe.Amapanga ndi kugulitsa malonda, amaika ndalama mu teknoloji ndi zina zotero.Mtengo wake umakhudza zonsezi mwina (ndipo mwina) ukhoza kukhala wokwera kuposa mtengo wamtengo wapatali + wogwira ntchito + wokwera mtengo.Apple imawonjezera phindu lapadera ku iPhone yomwe muli nayo, yomwe ndi yochulukirapo kuposa zitsulo ndi ma elekitironic board board.Kuonjezera mtengo ndiye chinsinsi chotsimikizira "munthu wapakati".

Ngati tipita ku chiphunzitso chapamwamba cha 4P, ndizodziwikiratu kuti 3rd P, "Position" kapena kutsatsa malonda ndi gawo la mtengowo.Pali ndalama ndi mtengo wodziwitsa makasitomala za zomwe zilipo komanso mtengo wake.Ndi zomwe anyamata ogulitsa amachita.Mubizinesi yathu yodziwika bwino yogulitsa, amalembedwa ntchito kuti atseke malondawo pokwaniritsa zomwe mukufuna.Kodi wogulitsa fakitale ndi wapakati?Ayi, mwina palibe amene angaganizire.Komabe, pamene ogulitsa amalandira ntchito yawo kuchokera ku mgwirizano womwe watengedwa kuchokera ku phindu la mbali zonse ziwiri za mgwirizano, bwanji osamuganizira kuti ndi "wosafunikira"?Mungayamikire khama la wogulitsa malonda, chidziwitso chake pa nkhaniyi komanso katswiri wake kuti akuthetsereni vuto, ndipo mumavomereza kuti akamakutumikirani bwino, kampani yake iyenera kumupatsa mphoto chifukwa cha ntchito yake yabwino.

Ndipo nkhani ikupitirira.Tsopano wogulitsa malonda akuchita bwino kwambiri kotero kuti adaganiza zoyambitsa bizinesi yake ndikugwira ntchito ngati wochita malonda wodziyimira pawokha.Chilichonse chimakhala chimodzimodzi kwa kasitomala, koma tsopano akukhala munthu wapakati weniweni.Alibenso ntchito yochokera kwa abwana ake.M’malo mwake, wapindula ndi kusiyana kwamitengo pakati pa fakitale ndi kasitomala.Kodi inu, monga kasitomala, mudzayamba kusamasuka, ngakhale atapereka mtengo womwewo wa chinthu chomwecho ndipo mwinanso ntchito yabwinoko?Ndikusiya funso ili kwa owerenga anga.

Inde, ochita zapakati amatenga njira zambiri,ndipo si onse amene ali ovulaza.Back ku nkhani yangavious, bambo wachikulire wa ku Japan adathandiziradi kuti ntchitoyo ikhale yabwino.Anamvetsetsa zofunikira za cusomer yomaliza mozama.anapereka upangiri wake, kulabadira chilichonse chaching'ono, ndikulimbikitsa mgwirizano wa mbali zonse ziwiri.Tikhoza kukhala ndi moyo popanda iye, ndithudi .Komabe, kukhala naye pakati kumatipulumutsa mphamvu zambiri ndi ngozi.Zomwezo zimagwiranso ntchito kwa kasitomala wotsiriza, yemwe anali ndi chidziwitso chochepa chogwira ntchito ndi wogulitsa kuchokera ku China.Iye anasonyeza kufunika kwake kwa ife ndipo anapeza ulemu wathu, ndipo ndithudi phindu nayenso.

Kodi take-way ya nkhaniyi ndi chiyani?Middleman ndi wabwino?Ayi, sichomwe ndikutanthauza.M'malo mwake nditha kunena kuti, m'malo mokayikira ngati wogulitsa wanu ndi wapakati kapena ayi, ndikukayikira phindu lake.Zomwe amachita, momwe amadalitsidwira, luso lake ndi zopereka zake, ndi zina zotero.Monga katswiri wofufuza, ndimatha kukhala ndi munthu wapakati, koma ndiwonetsetse kuti akugwira ntchito molimbika kuti apeze malo ake.Kukhala munthu wapakati wabwino ndi chisankho chanzeru kuposa kukhala ndi incapablle sourcing staff.